How Communication Aids Businesses

Communication is key for a successful coach, but it also is an essential ingredient for personal brand businesses. However, not everyone can communicate well, and that’s because they have a wrong perception of communication. 

When you are communicating, it’s not always you speaking to your audience. A vital part of communication is listening. If you know how to listen to your audience, they will give you interest while speaking. That’s why personal brand entrepreneurs always ask their audience when ending their messages. Phrases like “what do you think?” and “what are your thoughts?” give their audience the chance to interact with them.

But aside from being a good communicator, how exactly can these simple questions change the way you do business? Here are three answers to that. 

Welcoming

Don’t you love it when your favorite celebrity replied to your comment on her Instagram post? That same satisfaction is what followers feel when you interact with them. Giving a welcoming attitude gives your audience a sense of comfort in your presence. Being with your audience’s level, even at email letters, can give you the benefit of attracting more followers; and that can be achieved by simply asking them anything.

Network

In line with the first reason, having a welcoming attitude towards your audience will increase your network. When you continually ask your audience in your letters or social media posts, word will spread. Your subscribers will reply to your email, your audience will tag you in their seats, and your followers will comment on your content. In turn, your network will grow as you interact with each of them.

Insights

When you release content that turns out quite wrong, your followers will quickly tell you that you are going the wrong way. 

Your audience might hesitate to say to you that if you haven’t instilled in them a sense of openness. So, better ask them now what they think, and you might get a response that will give you either a bright idea or a wake-up call.

This simple trick may be boring to you and trivial to your followers, but it secretly conditions them to be comfortable with you and your business. In the end, you’ll want your followers to be your clients. So better start early and build a relationship that lasts!

The Power in Storytelling

Telling a story is one of the ingredients in making a personal brand. Others find it boring, but what they don’t realize is that it makes your business stronger and louder.

People love reading stories. You can speak for hours about business and the like, yet people will only remember that story you told them at the beginning of your talk. However, not everyone can convey a story effectively. You don’t need to be a writer to tell your own story; you just need to have an impact. Don’t know if you have that impact? Well, it can be learned. With some tips and techniques, you can tell a story like a real speaker.

Here are three tips on how to tell a powerful story.

Be Relatable

There’s nothing more boring than reading a farfetched story of someone you are about to work with. You must be realistic so that when people read your story, they will see themselves in your shoes. You can say things like, “I was once a hopeless gal, browsing the internet every day, reading other people’s bio...until I’ve decided to work my way up and start this business!” 

Be Light

Avoid thick paragraphs. You are just telling a piece of your life, not an autobiography. When you convey your story in a light-hearted manner, they will feel your purity and innocence of intention. Trying so hard to tell your story will fail because the people will quickly know that you are just pretending.

Be Open

Closing your story as if you have already achieved everything in your life is a big mistake. Often, entrepreneurs miss this. They get carried away telling their life story that they forget that they are still alive and their life is still ongoing. Leave your bio ending like, “right now, she works as a cosmetics entrepreneur, and she continues serving her life purpose: to empower women like you!” It has an impact, and it leaves you the opportunity to be a living figure for your followers. You are not yet dead so stop telling your story as if you are in your own eulogy.

To tell your story is not just a thing to sugar coat your brand; it is the backbone of it. To let people know who you are and where you came from will show why you are the real deal. Your story will give volume to your brand’s voice, and it will help you reach the success you’ve been chasing ever since.

The Art of Execution

What are the hard lessons that you have learned lately? Well, I have only one; and it’s a real hard one.

You are unsuccessful because you are not doing anything about it. You are not executing your plans that are, by far, good in nature. You have forgotten the fact that a good plan becomes useful when executed. Execution is the real deal.

This fact is common, yes. But why aren't you doing it?

Here are three reasons you should consider the value of execution more rather than intensive planning and planning and planning:

You’ll be good for nothing.

When you don't execute your plans immediately, you've wasted your time planning. Whatever you have planned for the first quarter, most likely, will never be suitable for the second quarter of the year. Times change, situations change, and elements in the market are in constant change. Having a stable prospect and integrating them into your plans is a rare opportunity. If you waste your game plan by not doing anything, you are as good as nothing.

You will remain in one position forever.

You will end up with nothing. Doing nothing equals getting nothing; it's as simple as that. The first warning of success is progress, and you'll get no success if nothing is happening. Remember, to make things happen, you must do something! 

You’ll lose all your bet.

Not executing your plans or poorly executing them will cost you everything that you have. When you are at a critical point of business and choose not to act, you will never get the chance to act ever again. Everything that you have built must be continually preserved and enhanced. If you keep it "the way it is," it will get devoured by time and eventually fail. All else fails when no one acts.

Execution is the most critical part of a marketing strategy. Plans can be changed as the course of business moves. However, when you are executing things already, you must keep the pace, or else, you'll get left behind.